“Social Marketing” has become a hot topic. The term encompasses the strategy of using marketing techniques to influence attitudes and behaviors for the social good. Consistent messaging with longevity over time can have a significant impact on community norms. This call will focus on two underage drinking prevention social marketing campaigns aimed at adults which include an enforcement component. Participants will learn how to apply social marketing strategies, how to craft effective messages and gain knowledge of evaluation results documenting campaign effectiveness.

For more information and to register, visit www.UDETC.org.